Betting Sites UK | Best & New Online Bookmakers
The best betting sites, reviewed and ranked by the Gambling.com team of online betting experts, highlighting the key features of trusted UK bookmakers.
With years of experience testing and evaluating betting sites, our analysis identifies the top UK bookmakers offering generous free bets and promotions, competitive odds and a broad range of sports and markets to bet on.
As well as having a team of expert reviewers on hand, we also value betting site reviews from our users.
We also spotlight bookmakers offering the most popular services such as live streaming, bet builders, acca insurance and cash out options.
Crucially, we only recommend online bookies that are licensed and regulated by the UK Gambling Commission (UKGC) to ensure a safe betting experience.
Best UK Bookmakers at a Glance
Top 20 Betting Sites UK 2024
The UK is the largest regulated online gambling market in the world, with new betting sites appearing nearly every month.
With hundreds of bet sites in the UK, it can be hard to find honest information on the best one for you.
When you choose based on our recommendations, you benefit from our years of expert experience and passion for quality online betting.
We update our selection of the top 20 betting sites in the UK below regularly and you can expand this list for even more great bookmaker choices.
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Established 2005#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&CsDaily 'Super Extra Places' on RacingOdds Boosts on Next Goalscorer BetsSponsors all 5 Flat Horse Racing Classicsnot requiredBonus Code
The code required to claim this sign-up bonus (if any)Live Streaming
Is there live streaming of sporting events?YesOur Rating
Gambling.com's rating of this betting site out of 10098Bet Builder
Can you create your own personalised bets?YesCash Out
Can you cash out of bets before an event has finished?YesAcca Insurance
Refund or free bet when one selection in an accumulator lets the bet downYesKnown as the 'Bonus King', Betfred has more promos and bonuses than the majority of betting sites. This is the first bookmaker ever to sponsor all five flat racing classics and also sponsors Super League Rugby and World Matchplay Darts. - 2
Established 2023#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - Full Terms Apply - 3
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 4
Established 2023#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 5
Established 2023#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 6
Established 1999#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 7
Established 1929#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. T&C Apply - 8
Established 2024#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. T&C Apply - 9
Established 2020#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 10
Established 2024#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. T&C Apply - 11
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 12
Established 2022#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 13
Established 2006#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 14
Established 2000#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. T&C Apply - Full Terms Apply - 15
Established 2003#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - Full Terms Apply - 16
Established 2012#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 17
Established 2012#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - Full Terms Apply - 18
Established 2024#ad. 18+. Gamble Responsibly. Gambleaware.org. #ad. 18+. Gamble Responsibly. gambleaware.org. T&C Apply - 19
Established 2021#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - 20
Established 2019#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ T&Cs - Full Terms Apply
Our Picks For The Best Betting Sites UK
According to our betting experts, like Kevin Taylor, these are the top online bookmakers in the UK.
We highlight their best features and identify any areas where they could improve below.
"I've been betting online for well over a decade and I've tried dozens of betting websites in both a personal capacity as a punter and professional capacity as a reviewer. For this reason, I know how to evaluate online bookmakers from the perspective of the bettor. If a site doesn't deliver for customers, you can rest assured I'll never recommend it."
1. Betfred
Best Features: Betfred is home to unique football offers like 'Double Delight' and 'Hat-Trick Heaven'. If you back a player to score first and they go on to score another, you get double the winnings, which will then be tripled if they go on to score a hat-trick.
Biggest Negatives: Lacking Esports markets.
Alternative: LeoVegas Sport
Gambling.com Verdict: There's lots to like about Betfred, especially if you appreciate a betting site with a broad variety of offers. We've benefited from extra each-way places for racing and golf, while the option to boost or insure accumulator bets always comes in handy for acca backers.
More Info: Read our full Betfred review.
2. BetMGM
Best Features: While welcome offers don't get much better than BetMGM's, we also found plenty to keep returning customers engaged. Highlights include profit boosts of up to 200% on accas and a football prediction game with ￡2 million in prizes.
Biggest Negatives: Debit card withdrawals could be quicker.
Alternative: Virgin Bet
Gambling.com Verdict: BetMGM is one of the best-known sports betting brands in the US and we knew they meant business in the UK when they became the official sponsor of the Premier League of Darts. We've cashed in on some excellent odds boosts with BetMGM and we've streamed football, tennis and racing live on the site.
More Info: Read our full BetMGM review.
3. bet365
Best Features: bet365's live streaming service is second-to-none, with more events covered than any other UK bookmaker. We also like the '2 Goals Ahead' early payout offer for football and the range of racing features, including best odds guaranteed, extra each-way places and early prices.
Biggest Negatives: Acca insurance is one of the few promotions this betting site misses.
Alternative: mr.Play Sport
Gambling.com Verdict: bet365 was named 'Online Sports Betting Operator of The Year' at last year's Global Gaming Awards, which should tell you everything you need to know about this bookie. A major highlight for us is the user-friendly betting app, which has a rating of 4.7/5 on the App Store from nearly 300,000 reviews.
More Info: Read our full bet365 review.
4. talkSPORT BET
Best Features: talkSPORT BET customers report better odds for football than they get with other online bookmakers. We like UK betting sites that reward loyalty and the 'Football Rewards Club' here does just that, with cash and free bets when you place ￡40 or more on football.
Biggest Negatives: Not the best live streaming coverage.
Alternative: 10bet
Gambling.com Verdict: talkSPORT radio is well known for its wall-to-wall football coverage, so it's no surprise that this betting site caters to football bettors. When testing out talkSPORT BET, we took advantage of boosted bet builders and broadcast boosts (odds enhancements for live TV games).
More Info: Read our full talkSPORT BET review.
5. Bet442
Best Features: Bet442's accumulator profit boosts can enhance football payouts by up to 77%, with the potential boost increasing as you add more legs to the bet. The live betting options here are also plentiful, with a user-friendly in-play betting centre covering in-depth statistics and real-time updates.
Biggest Negatives: No downloadable betting apps.
Alternative: Luckster
Gambling.com Verdict: We find that some bet sites restrict their best features to just a few sports, but Bet442's bet builder demonstrates how this site caters to different types of punters. We were given the option to combine up to 30 markets from a range of sports in the same-game acca.
More Info: Read our full Bet442 review.
6. Tote
Best Features: Tote's Placepot is definitely its best feature. You can win a chunk of the prizepool by choosing a horse to place in each of the first six races at a meeting. The highest-ever payout was on March 19, 2023, when 16 punters shared ￡938,889 - winning a total of ￡41,288 each.
Biggest Negatives: The desktop layout is a bit basic.
Alternative: Grosvenor
Gambling.com Verdict: Tote is the UK's biggest and best pool betting site and a firm favourite among the experienced racing bettors in our team. With pool bookies like the Tote, you can often claim higher payouts - especially if you're backing less-fancied runners in horse or greyhound races.
More Info: Read our full Tote review.
7. Betano
Best Features: Betano boasts some great enhanced odds on football accumulators and a solid range of price boosts on individual football markets. Betano is also home to 'Lucky Dips', which are larger price boosts on randomly selected events.
Biggest Negatives: Could add some more live streams.
Alternative: Parimatch
Gambling.com Verdict: Betano comes from the BetVictor stable, so if you like Parimatch, talkSPORT BET or indeed BetVictor itself, you'll enjoy what Betano has to offer. We've found that Betano caters to modern betting options like MMA and Esports.
More Info: Read our full Betano review.
8. QuinnBet
Best Features: QuinnBet is one of the best bet sites for existing customer offers, particularly for football. This includes ‘crossbar insurance’ on goalscorer bets if the crossbar is hit during the match, as well as refunds on selected markets if the game ends in a 0-0 draw.
Biggest Negatives: Not many live streams aside from horse races.
Alternative: Bzeebet
Gambling.com Verdict: QuinnBet offers the widest range of unique offers we have seen from a UK betting site. There’s acca insurance on North American sports, extra each-way places for golf tournaments and profit boosts on forecasts, tricasts and yankee bets in horse racing.
More Info: Read our full QuinnBet review.
9. BetGoodwin
Best Features: Racing is what BetGoodwin does best - both horses and greyhounds. There are five money-back specials that apply across both sports, including a free bet back if your selection is beaten by a nose or a short head.
Biggest Negatives: Not many football betting promotions.
Alternative: ZetBet
Gambling.com Verdict: BetGoodwin is a must-try betting site for horse racing bettors. We found the widest variety of horse racing offers, on top of regular live streams for UK and Irish racing. When it comes to the Cheltenham Festival, you’ll also find non-runner no bet on all races.
More Info: Read our full BetGoodwin review.
10. BetVictor
Best Features: BetVictor’s BV Loyalty Club is one of the best free bet clubs out there. Place a ￡5 sports bet worth ￡5 or more during the week to open a surprise package with a free bet between ￡1 and ￡25.
Biggest Negatives: We would like to see more existing customer promotions.
Alternative: NetBet
Gambling.com Verdict: BetVictor has long established itself as one of the biggest names in betting. We always value a site that has been around for as long as BetVictor, which was founded in 1946. Our experts also appreciate the value in their bet ￡10 get ￡40 welcome offer.
More Info: Read our full BetVictor review.
11. Coral
Best Features: Coral’s Racing Super Series is the standout free-to-play racing game. Predict a horse to place in seven races to share a pot of ￡25,000 between all winners. There’s also the new ‘Rewards Shaker’ that rewards an odds boost or a free bet each day.
Biggest Negatives: The homepage layout is a bit too cluttered.
Alternative: Mr. Mega
Gambling.com Verdict: Coral has built a reputation as a top horse racing betting site, but it has even more than that to offer. They regularly have the most extra places on golf majors, as well as free bets if your player doesn’t make the cut.
More Info: Read our full Coral review.
12. Bet UK
Best Features: Bet UK is one of a few UK bookmakers that offers a range of live streams for football and horse racing, on desktop and mobile. There’s also acca profit boosts of between 3-200%, depending on the number of legs in your bet.
Biggest Negatives: There isn’t a wide range of payment methods available but the main options are covered.
Alternative: Kwiff
Gambling.com Verdict: We noticed that Bet UK recently refreshed the layout of their site and updated their range of promotions. This tells us that this is a betting site which is dedicated to continuously improving its product for punters.
More Info: Read our full Bet UK review.
13. LiveScore Bet
Best Features: LiveScore Bet’s free-to-play football game ‘Squads’ is one of the more unique betting games out there. Each day throughout the week, you’ll be assigned a random player for upcoming Premier League fixtures. If your player scores, you’ll be awarded a cash prize.
Biggest Negatives: The site layout is busy and won't be for everyone.
Alternative: HeySpin
Gambling.com Verdict: Our latest tests found a wide range of live streams at LiveScore Bet. Football, tennis and horse racing can all be watched live. They also offer three standard horse racing promotions: best odds guaranteed, extra places and money back as a free bet if your horse loses selected races.
More Info: Read our full LiveScore Bet review.
14. Bwin
Best Features: Bwin’s ‘Show Your Colours’ promotion is an interesting way to show off your fandom. Pick your favourite team from the Premier League or the Championship and you’ll be given a special promotion every time they play.
Biggest Negatives: There are no horse racing streams available to watch.
Alternative: Betrino
Gambling.com Verdict: Bwin has a clear focus on football and we consider this site a must-try for football punters. It's also worth signing up if you enjoy betting on virtual sports, with dozens of virtual events available at any time.
More Info: Read our full Bwin review.
15. William Hill
Best Features: William Hill has price enhancements across a great range of sports. They already have some of the best odds to start with, even before they are boosted, along with a 'top price guarantee' on selected horse races which means the odds won't be beaten by rival betting websites.
Biggest Negatives: The layout of the desktop site hasn't been refreshed in a while and needs improvement.
Alternative: Fitzdares
Gambling.com Verdict: We know William Hill is a reliable bookmaker for value odds, a reputation they've built over nine decades in operation. 'Hills' was recognised as 'Best Football Betting Operator' and 'Best Horse Racing Betting Operator' at last year's EGaming Review awards for a reason.
More Info: Read our full William Hill Review.
16. Ladbrokes
Best Features: The '1-2-Free' football prediction game at Ladbrokes is one of the best of its kind. Guess three scores correctly to win ￡100 in cash, two to unlock a ￡5 free bet and one to get a ￡1 free bet. You can also get acca insurance here and daily odds boost tokens.
Biggest Negatives: The speed of the Ladbrokes app could be improved.
Alternative: Betiton
Gambling.com Verdict: Ladbrokes is one of the most recognisable names in UK betting. We love knowing that we're betting with a reputable brand that began operating as a trackside stall as far back as 1886. We're also big fans of the acca promotions and live streaming options.
More Info: Read our full Ladbrokes Review.
17. Unibet
Best Features: Unibet is home to 'Uniboost' price enhancements, which tend to provide great value. The selection of live streams is also impressive, with live video coverage of all major North American sports and big football competitions like the FA Cup and Scottish Premiership.
Biggest Negatives: There's no acca insurance promotion available at Unibet.
Alternative: Casumo Sports
Gambling.com Verdict: Unibet has something for everyone from our experience. Cricket punters get money-back specials, racing lovers get extra places and best odds guaranteed, while football punters get lots of odds boosts and streams to watch.
More Info: Read our full Unibet Review.
18. BoyleSports
Best Features: BoyleSports is the best betting site for early payouts. Football bets are paid out as a winner if your team goes two goals ahead. You win your tennis bet if your player leads by a set. Golf bets are settled if your player leads at the end of the third round.
Biggest Negatives: A lack of Esports betting options and markets.
Alternative: Fafabet
Gambling.com Verdict: We haven't come across any other bookmaker that offers early payouts on this many sports - with boxing, basketball, rugby, NFL, cricket, golf, tennis and football covered by early payout deals. The golf bettors on our team also loved the extra each-way places on offer for the majors here.
More Info: Read our full BoyleSports review.
19. Betway
Best Features: Betway is home to the '4 to Win' free prediction game, with cash prizes for predicting the results of four horse races. There are live streams of more than 10 sports and 'Betway Boosts' provide enhanced prices every day.
Biggest Negatives: The Betway bet builder only appears to be available for football.
Alternative: Neptune Play
Gambling.com Verdict: We recommend keeping an eye out for 'Super Boosts'. These are extra odds boosts from Betway which can totally transform a price. We also like knowing that we're betting with an established brand, which sponsors major football clubs like West Ham.
More Info: Read our full Betway Review.
20. Spreadex
Best Features: Spreadex allows you to try out a different type of wagering with spread bets. Instead of betting at fixed odds, profits or losses depend on how accurate your prediction is relative to the spread set by the bookmaker.
Biggest Negatives: Spread betting can carry extra risk, so proceed with caution.
Alternative: Sporting Index
Gambling.com Verdict: We enjoy shaking up our betting style with spread bets. We also have to mention Spreadex's fixed-odds horse racing options, complete with money-back specials, live streams of races from 10 countries and double the odds on lucky 15s.
More Info: Read our full Spreadex Review.
Our Users' Favourite Betting Sites in September 2024
While our in-house experts give their thoughts and opinions on the best betting sites, Gamling.com users also have their own views. Below are five of our users' favourite betting sites.
1. bet365
bet365 has long been one of the UK's favourite betting sites.
We found that users were particularly fond of the range of promotions on offer, especially when betting on football.
The wide range of live streaming options was another big positive pointed out by our readers.
2. Coral
Coral is one of the UK's longest-standing bookies and is still a big favourite, according to Gambling.com user reviews.
Especially when it came to horse racing, where users flagged best odds guaranteed, extra-place races, and Racing Post tips as some of the standout features.
3. William Hill
William Hill has earned awards for football and horse racing betting, but bettors enjoy a range of other features as well.
Bet builder odds boosts receive rave reviews, with users regularly receiving a 25% boost on English and Scottish football matches and a 50% boost on big games.
4. Ladbrokes
As one of the biggest retail bookmakers, it's no surprise that online punters also enjoy Ladbrokes' betting site.
Acca insurance is a significant factor pointed out in user reviews, with two acca insurance tokens available to bettors each day.
5. Spreadex
Spreadex was by far our users' favourite spread betting site in the UK.
It's also reported that their range of horse racing offers makes Spreadex a must-try site.
'First Past The Post' and '2nd To A Rag Insurance' are two promotions often commended by Spreadex customers.
Best New Betting Sites UK
It's always worth looking out for the best new betting sites in the UK, as they often have the most innovative features and promotions you can find in online betting.
These are our top picks if you're looking for a brand new betting site in 2024.
1. Bzeebet
Best Features: Bzeebet's 'Free Bet Trifecta' promotion means you can claim a ￡5 free bet when you bet ￡25 - with the free bet credited to your account the next day. This offer can be claimed three times per week.
Biggest Negatives: No live streams.
Alternative: ZetBet
Gambling.com Verdict: We like how Bzeebet puts the important betting features front-and-centre. We were able to access all the latest football odds boosts on the homepage and the Bzeebet bet builder is one of the best we've used.
More Info: Read our full Bzeebet review.
2. Pub Sports
Best Features: Pub Sports is home to some of the most comprehensive markets and best odds for combat sports like MMA and boxing. You can also live stream Esports here, as well as niche sports like table tennis and beach volleyball.
Biggest Negatives: No horse or greyhound racing markets.
Alternative: Betzone
Gambling.com Verdict: We've noticed that Pub Sports really prioritises markets that cater to the modern sports bettor - like UFC fights and Esports contests. However, horse racing markets need to be added soon to take this site up a notch.
More Info: Read our full Pub Sports review.
3. SportsBroker
Best Features: This bookie offers a completely unique style of gambling, where you buy and sell virtual shares in football teams and win or lose money based on their performances.
Biggest Negatives: Needs to add more leagues (two available currently).
Alternative: Spreadex
Gambling.com Verdict: We loved trying out a style of gambling that was completely new to us with this online bookie. We found that it's basically like investing in stocks, except you're investing in the performance of a team instead.
More Info: Read our full SportsBroker review.
Best Online Bookmakers by Sport
Best Bookmakers For Football
LeoVegas, Fafabet, BetMGM and bet365 are some of the best football betting sites in the UK in 2024.
1. LeoVegas
LeoVegas is partnered with major European clubs like Manchester City and Inter Milan - the cool thing about this is that they often boost the odds when sponsored teams are in action.
2. Fafabet
With Fafabet, you get rewarded with free football bets when you win an accumulator. You also get money back on match result bets if a game ends as a scoreless draw.
3. BetMGM
Finally there's BetMGM, where you have five weekly football profit boosts, ￡30 free football bets as part of the welcome offer and a free prediction game with up to ￡2million in prize money.
4. bet365: Our Users’ Top Pick
Our users regularly point out bet365's range of regular football promotions as the reason they rate this football betting site so highly.
Best Online Bookies For Horse Racing
BetGoodwin, Fitzdares and Tote are the top three horse racing betting sites at the moment.
1. BetGoodwin
BetGoodwin is the home of money-back specials for horse racing, with five currently on offer, including up to ￡100 back if your horse is beaten by a nose. You can also watch live streams of all the big races here.
2. Fitzdares
Fitzdares provides bonuses on racing multiples and money back on horse racing bets if your selection finishes second to a winner that is priced at 20/1 or bigger.
3. Tote
The Tote is the place to go for pool betting and the placepot prediction game pays out big if you can predict six horses to place at a race meeting.
4. William Hill - Our Users’ Favourite
William Hill is often flagged by our users as their favourite horse racing betting site. Live streams and 'Epic' odds boosts on horse racing are regularly mentioned as two standout features.
Best Golf Betting Websites
If you're looking for some of the best golf betting sites in the UK, you can't go wrong with Coral, BoyleSports or 10bet.
1. Coral
Coral consistently has the most each-way places on offer for the majors every year - with 12 places regularly paid. There's also odds boosts for golf every week.
2. BoyleSports
BoyleSports is the only golf betting site we've come across that pays you out as a winner if your golfer leads at the end of round three. The each-way terms are competitive and you can watch live streams of selected par 3 holes.
3. 10bet
10bet is another solid golf betting option, because you get loyalty free bets if you regularly bet on the abundance of golf markets here.
Top Tennis Bookmakers
The best tennis betting sites in the UK are bet365, Unibet and Bzeebet.
1. bet365
bet365 has long been our go-to bookmaker for tennis betting online, with live streams of numerous competitions, daily tennis odds boosts and a retirement guarantee that pays out on match bets if the opponent retires injured.
2. Unibet
Unibet is a good choice for tennis because of regular odds boosts and live steams of Grand Slam events, as well as ATP and WTA matches.
3. Bzeebet
Bzeebet isn't as well-known as bet365 or Unibet, but has the best tennis bet builder of the lot, allowing you to combine up to 30 legs in a same-game acca.
Best Esports Betting Sites UK
The range of available markets is still the first thing we look for when testing and reviewing Esports betting sites, because there are still some online bookmakers that don't take Esports as seriously as they should.
1. talkSPORT BET
talkSPORT BET has live streams of Esports games like EA FC and no shortage of markets for betting on Esports. The app is particularly user-friendly.
2. Bwin
Bwin has hundreds of Esports markets and streams of games like League of Legends and Counter-Strike. If there's odds offered on a video game, Bwin will have them.
3. Luckster
Luckster is home to more Esports betting markets than the vast majority of competitors. Here we were able to bet on games like Starcraft, Valorant, League of Legends, Rocket League, Kings of Glory, DOTA 2, Counter-Strike and more.
Best Betting Sites by Feature
Best Betting Apps in The UK
Kwiff, Bet UK and bet365 are the best betting apps available to download from online bookmakers in the UK.
1. Kwiff
Kwiff has styled itself as a mobile-first betting site since launching in 2015 and mobile users clearly like what they see here, with randomly boosted odds and free bets available on the app. The app's average rating from user reviews is 4.4/5 on the Google Play Store and 4.5/5 on the Apple App Store.
2. Bet UK
Bet UK gets a 4.4/5 rating on the Play Store and a 4.6/5 rating on the App Store. Users report customer service queries being resolved quickly through the app, which tallies with our experience when testing and reviewing Bet UK.
3. bet365
bet365 has over 5 million downloads on the Play Store and it's easy to see why - as this is a betting site that updates its app frequently to address any bugs that crop up and improve the overall user experience.
Best Bet Builder Sites
Bet builders have become really popular in recent years, particularly with football punters. The best online bookmakers now have offers and promos attached to these same-game accas. The top three best bookies for bet builders are Bzeebet, NetBet and QuinnBet.
1. Bzeebet
Bzeebet has some of the most flexible bet builder options, with 10 sports you can place bet builders on. We were able to combine up to 30 legs and could also combine bet builder markets from different events into one big bet.
2. NetBet
At NetBet, there's a ￡10 bet builder available to claim as part of the welcome offer and same-game multis can be placed on nine different sports, which is more than you’ll find at most UK betting sites.
3. QuinnBet
QuinnBet have a loyalty reward scheme where you earn a ￡2 free bet whenever you place ￡20 on a bet builder. This betting site also has bet builder insurance - refunding your stake if one leg of your same-game acca scuppers your bet.
4. BetVictor - Our Users’ Favourite
BetVictor’s bet builders are regularly mentioned in Gambling.com user reviews. A major factor is that there is no limit on the amount of legs that can be placed in your bet builder, with huge maximum odds of 1000/1.
The Best Live Betting Sites
The best live betting sites for in-play betting are bet365, Spreadex and BetVictor.
1. bet365
bet365 has long been one of the best betting sites for live streaming a range of sports. There are also flexible cash out options and more in-play markets available when an event is live than most other bookies offer.
2. Spreadex
Spreadex has a wide range of live streams, while this is also one of the only online bookies with spread betting options available in-play. If you’re looking for live spread betting, Spreadex is the ideal option.
3. BetVictor
Finally there's BetVictor, with unique in-play betting markets including handicap betting specials. We find that BetVictor often offers special boosted prices while events are live, which gives it an edge over some of the competition.
Best Bookmakers For Accas
If you're a fan of accas, the best accumulator betting sites in the UK are Betfred, NetBet and BoyleSports.
1. Betfred
With Betfred, you get two free accumulator bets worth ￡10 each as part of the welcome offer, as well as profit boosts of up to 100% on football accas after you're signed up.
2. NetBet
When trying out NetBet, we found that placing accumulators regularly unlocks loyalty free bets, while there are boosted profits on all successful bets that include three selections or more.
3. BoyleSports
At BoyleSports, the 'Acca Rewards' promotion affords punters a choice between acca insurance or a profit boost before a bet is placed, while there are also selected odds boosts on dozens of multiples each day.
Cash Out Betting Sites
Most online bookmakers have some sort of cash out feature available, but the best cash out bookies have extra perks for those who want to cash out their bet early for a sum offered by the bookie. Coral, William Hill and Betway are the best cash out betting sites in 2024.
1. Coral
Coral offers the partial cash out feature, meaning you can choose to take anything between 10-90% of the cash out value and leave the rest of your stake to play out on the original bet.
2. William Hill
At William Hill, the cash out option is available on more sports and markets than most other online bookmakers offer. There’s also a partial cash out feature that can be used on certain markets.
3. Betway
Betway also have the partial cash out option available - right throughout the 90 minutes of football matches. It’s not just football that comes with cash out and there’s also an option for horse racing win-only bets.
More Betting Site Rankings
UK Online Bookmakers Compared
| Bookie | App | Streams |
| Bzeebet | No | No |
| talkSPORT BET | Yes | Yes |
| BetMGM | Yes | Yes |
| Ladbrokes | Yes | Yes |
| Unibet | Yes | Yes |
| Spreadex | Yes | Yes |
| LeoVegas Sport | No | Yes |
| Betway | Yes | Yes |
| Betfred | Yes | Yes |
| Tote | Yes | Yes |
| bet365 | Yes | Yes |
| mr.Play Sport | No | No |
| Luckster | No | No |
| BoyleSports | Yes | Yes |
| BetGoodwin | Yes | Yes |
| BetVictor | Yes | Yes |
| QuinnBet | Yes | Yes |
| Kwiff | Yes | No |
| Fitzdares | Yes | Yes |
| Betiton | No | No |
| Coral | Yes | Yes |
| NetBet | No | No |
| 10bet | Yes | No |
| Grosvenor | No | No |
| William Hill | Yes | Yes |
| Bet UK | Yes | Yes |
Award-Winning Betting Sites
Along with reading our reviews, it's worth checking out the most recent award-winners when looking for the best betting sites in the UK.
These awards come from industry experts and publications that cover online betting, like the EGaming Review magazine.
Some of the top online bookmakers to have won awards in recent years are:
Best Betting Sites to Use For This Week's Sport
The focus of the football world switches to internationals this week, with the Premier League on a break and the Nations League taking centre-stage in Europe.
Scotland, Wales, Northern Ireland, Ireland and England are all in action, with the latter two facing off in a derby clash at Dublin's Aviva Stadium on Saturday evening.
In tennis, the US Open heats up further as we reach the conclusion of the year's final Grand Slam, with the Women's Singles Final on Saturday and the Men's Singles decider scheduled for Sunday.
Britain's big hope Jack Draper faces into a quarter-final clash tomorrow against Aussie ace Alex de Minaur in the Men's Singles, after a convincing win over Tomas Machac in the last 16.
bet365 is a good option for betting on both the tennis and football this week - as your profits will be boosted on both sports if you land a winning accumulator.
Another big plus to using bet365 this week is that you can live stream all matches from the US Open tennis on the website and app.
Other sporting highlights this week include the third test between England and Sri Lanka in the cricket (England wrapped up the series at Lord's over the weekend, so Sri Lanka will be looking for a consolation win) and horse racing from the likes of Southwell, Newbury and Ascot.
If you plan to bet on racing or cricket, BoyleSports has plenty to offer.
All major races from the UK and Ireland will be streamed live, while you get paid out early on the cricket if you back a team and their opening partnership goes 75-0.
Meet Our Betting Experts
Our Gambling.com sports betting review team is made up of experts with plenty of industry experience, all of whom are also regular punters themselves.
Here's a bit more background on the people who review, compare and rank the UK's best betting websites:
Michael Butlin - Author
"I spent 20 years working in the gambling industry across a variety of roles, including with leading bookmakers like Unibet, before joining the Gambling.com team.
"I've also been an avid punter for decades, betting on sports like football, cricket and horse racing, so I know what people want from the best bet sites.
"As Gambling.com's EN Director, I lead a team of experts who review and rank all of the best bookmakers in the UK and other English-speaking countries.
"My favourite online bookmaker to bet with at the moment is bet365, as I find they usually have the best odds for the sports I like to bet on."
Kevin Taylor - Fact-Checker
"I've reported on sport and sports betting for over a decade at this point, previously working as a sports journalist with news publications and now as a Content Strategist with Gambling.com.
"In this role, I cover sports betting from different angles alongside a talented team of writers and editors. We rank the best betting sites based on their unique features, provide strategy tips and help readers compare odds and offers for the biggest sporting events.
"My favourite online bookie in 2024 is QuinnBet, because they have lots of offers for the sports I bet on, like football and golf."
Diarmuid Nolan - Contributor
"I've worked in the betting industry for over 10 years and I'm passionate about discovering online bookmakers that deliver for their customers.
"I also have a passion for trying to beat those very same bookies with my own bets, especially when it comes to horse racing.
"That's why I co-founded the #Racehour podcast - to share tips and analysis with fellow punters. The podcast has over 18,000 followers on X, while our Cheltenham preview nights have garnered tens of thousands of views on YouTube over the years.
"I'm a big fan of William Hill these days, because this betting site has a strong selection of ante-post racing markets, so I can get my bets on months ahead of big Festivals like Cheltenham and exploit value in the early prices."
Jamie Casey - Editor
"I've worked in sports media for well over a decade at this point and joined Gambling.com after writing about all things sports betting for the Unibet blog.
"As a Managing Editor at Gambling.com, I lead a team that covers online betting news, betting site reviews, promotions and gambling strategy.
"I've tried out a number of different online bookies over the years, both in a personal capacity and professionally as a betting reviewer.
"Ladbrokes is the betting site I always come back to because of their 1-2-Free prediction game. I enjoy the chance to earn cash prizes and free bets for score predictions and find this game is a lot easier to play than similar games from other bookies."
James Molloy - Contributor
"I was lucky enough to work for some of the best-known bookies before joining the Gambling.com team. I spent five years with Paddy Power and Betfair, giving me a great insight into how big betting companies work.
"I'm now the Commercial Account Manager for Gambling.com, where I research online bookmakers and contribute to reviews and data collection. I also work with the best betting sites to bring our readers exclusive offers like boosted free bet deals."
How we Review & Rank Betting Sites
We rank online sportsbooks using an in-depth process, which we constantly strive to improve and perfect. Here's a step-by-step insight into how our process works:
Step 1 - Testing & Reviewing
In order to evaluate a betting site and decide whether it is worth signing up with, we need to have plenty of first-hand experience using the site.
One of our experienced betting writers signs up for a bookmaker and puts it under the microscope over a period of weeks, trying out all the key features before reporting on their findings.
A fact-checker then reads through their report, conducts their own research, cross-references their findings and applies edits where necessary. This ensures the review is 100% accurate and up-to-date.
Step 2 - Analysing User Reviews
Our experts provide their own in-house reviews, but we also take into account the reviews of our Gambling.com readers, as well as user reviews on betting forums and app stores.
If users consistently post negative reviews about a betting site, it’s usually a big red flag for us.
For example, if we notice negative reviews about payment speeds at a certain site, we’ll look to confirm whether this is a problem by attempting to deposit and withdraw funds ourselves with a range of banking methods.
Experience teaches us that the bettor often knows best. However, we advise against taking every review at face-value when evaluating bookmakers, because occasionally someone will post a negative review which has no real substance behind it.
Step 3 - Comparing & Rating
We gather data on online bookmakers which allows us to easily compare them. This ultimately helps us to decide a rating (out of 100) for each site.
For example, when we review new betting sites or make updates to an existing review, we always take note of the number of sports that have in-play betting markets.
Having this sort of data to hand means that we can easily compare dozens of sites for a range of different factors.
These factors could be handy to take note of in case you're trying a site out for the first time yourself.
Licensing & Security
Any betting site we recommend must be licensed and regulated by the UK Gambling Commission. This is the ultimate benchmark in gambling regulation and means a bookmaker is regulated and legal to use in the UK.
Welcome Offers
Always examine welcome offers as a priority when choosing which online bookmaker to bet with. The free bet bonus value should be high and the terms and conditions shouldn't be restrictive.
Regular Promotions
Bonuses and free bets should be available on a regular basis after you sign up. Regular promotions come in the form of loyalty bonuses, free bets and money-back offers like acca insurance.
Mobile Experience
The best online bookies need to deliver a smooth mobile betting experience. Many online bookmakers have user-friendly betting apps for Android and iOS devices, complete with quick loading times, push notifications and superior user experience.
Variety of Betting Markets
Betting websites must have a wide range of markets to choose from. This has long been one of the first things we look for when reviewing sports betting options at Gambling.com.
Competitive Odds
We expect the best bookies to provide bettors with value for money. When trying out sites, we compare odds from dozens of bookmakers. This process allows us to separate the best-priced betting sites from the rest.
Payment Options & Payout Speed
Licensed UK bookmakers must accommodate a range of payment options. We expect to see debit cards from Visa and Mastercard supported, along with popular e-wallets. Instant deposits are a must and withdrawals should reach your account within 48 hours.
Quality of Customer Support
The more available customer support channels, the better. Live chat is the handiest way to get a question answered and all betting sites should have this facility available. Email and a toll-free customer service phone number should also be available.
Ease of Sign-Up
You shouldn't have to jump through too many hoops to sign up to a betting site. It should be a simple, secure process that doesn't take too much effort.
Industry Reputation
UK betting sites have to come from betting companies with a solid reputation in the gambling industry. We believe betting companies should pay the price if they stop doing the right things, so you won't see any disreputable names featured in our rankings.
In-Play Betting Options
These days, the best online bookies offer 24/7 live betting. In-play betting is the perfect tool for strategic punters who want to take advantage of changes in odds while an event is live. It also helps if a bookmaker has live streams, so you can watch sport while betting.
User Interface & Design
A well-designed betting site with an intuitive user interface is crucial. It should be easy to navigate, aesthetically pleasing and responsive, to ensure a good all-round user experience.
Responsible Gambling Tools
All licensed UK bookmakers must have responsible gambling tools to help bettors stay in control. We check each site to ensure they take responsible gambling seriously and provide support to anyone who needs it.
Step 4 - Regular Updates
You'll find that our reviews of UK betting sites are regularly updated, along with the ratings for each site.
In line with this, we update the rankings on this page to ensure the best bookmakers are highlighted above the rest.
For this reason, we encourage readers to bookmark this page and check back at any time to see which sites top the list.
Bear in mind that we review new bet sites as soon as they go online, so our rankings always include the best new bookmakers, as long as they are licensed and regulated.
How to Choose The Right Betting Site For You
We’ve already looked at the factors our experts and regular Gambling.com users take into account when assessing bookmakers.
However, there might be certain aspects of a site that make it particularly suited to your preferences.
To help you make the right personal choice, here are some points to consider:
Read Our Reviews
We compile reviews for all the betting websites mentioned on this page which reflect our experience using a site.
Each review goes into a lot of detail, so they are worth checking out if you need more information on a bookmaker before you sign up.
Within each review, we assess features such as sign-up offers, payment options and responsible gambling tools.
Consider Which Sports You’ll be Betting on
If you consistently bet on just one sport, then you are best-off going with a bookmaker that specialises in that sport.
For example, some bet sites put a particular focus on horse racing or football betting, seeing as these are the most popular sports to bet on in the UK.
Some sites will offer a bigger range of promotions or betting markets focusing on a particular sport. Some will have live streams of your favourite sports, while others may have standout odds.
"As an avid horse racing bettor, one betting site I enjoy using is BetGoodwin.
"It’s clear that they put more of a focus on racing betting, with a wide range of promotions focused on horse racing which are boosted during the Cheltenham Festival.
"BetGoodwin also offers live streaming of UK and Irish racing, which is something I always look for."
Consider What Type of Bettor You Are
Every bettor is different and it’s important to establish what type of bets you’ll be placing.
If you regularly put accas on the weekend’s football, then you’ll be best off going with a betting site that has promotions like acca insurance or acca profit boosts.
If you enjoy bet builders, then look for bet sites that offer same-game accas across a wide range of sporting markets, or bet builder free bets.
There is no point in signing up to a site that doesn’t match your betting style, so always look for bookies that work for you.
Check The Site’s Terms & Conditions
Bettors often skim through a site’s terms and conditions, but we recommend always taking a good look at them.
The best UK betting sites will have user-friendly terms and conditions. This means that there will be no, or very low, wagering requirements on free bets and no charges on dormant balances.
For example, if you are mainly looking to take advantage of free bets, then you don’t want to be subject to wagering requirements for every offer you take.
Check Withdrawal Times & Payment Options
Payment restrictions can have a major impact on your choice of betting site.
If you are mainly a high-stakes bettor, then you will want to double check a site’s maximum bet or deposit restrictions.
If you like to bet small amounts, you might want to prioritise low deposit betting sites over the rest.
Regardless of the type of bettor that you are, it’s always a good idea to check a betting site's average withdrawal times.
You don’t want to be waiting for weeks to receive your withdrawals - but you can rest assured we won't recommend any online bookmakers that delay payments to their customers.
Payment Methods Available at UK Bookmakers
When choosing a betting site in the UK, it’s important to know the payment options available for deposits and withdrawals. Here’s a quick overview of the most common methods:
Debit Cards (Visa and Mastercard)
Debit cards are a popular choice for UK bettors, offering quick and easy deposits with Visa or Mastercard. Withdrawals to debit cards typically take between 1-5 business days.
E-Wallets
E-wallets provide speed and convenience, making them a favourite among bettors. Key options include:
- PayPal: Known for its security and fast transactions, PayPal is widely accepted by the best sports betting sites.
- Skrill: Offers low fees and rapid transfers, ideal for frequent bettors.
- Neteller: Similar to Skrill, Neteller provides fast, secure payments and a prepaid card for ATM withdrawals.
Bank Transfers
Bank transfers are a secure method, suitable for larger transactions. While slower, usually taking 2-7 business days, they are widely accepted for both deposits and withdrawals.
Pay-by-Phone (Boku)
Pay-by-Phone services like Boku allow you to deposit funds by charging your mobile phone bill. This method is best for small deposits, but you’ll need another option for withdrawals.
Prepaid Cards (Paysafecard)
Paysafecard lets you make deposits without sharing personal details. Simply purchase a voucher and use it to fund your account. However, you’ll need a different method for withdrawals.
Apple Pay & Google Pay
Mobile payment options like Apple Pay and Google Pay are increasingly popular for their convenience. They offer instant deposits, but you may need another method for withdrawals.
Responsible Gambling Tips
The best betting sites must take responsible gambling seriously.
Remember, for the vast majority of us, betting is entertainment rather than a source of reliable income. Here are a few tips to help you bet safely and responsibly at UK online bookmakers:
- Stick to a Betting Budget: Ensure that you bet within your means by sticking to a budget. Consider how much you can afford to bet with on a weekly or monthly basis and don't ever go over this limit.
- Don't Chase Losses: Bet with your head and not your heart. Chasing losses is never a good idea. Never bet emotionally as you could incur greater losses.
- Use Tools to Stay in Control: The betting sites we recommend have tools to help keep betting fun and under control - like limits on deposits, bets or time spent betting. If you need to take some time out or set some limits, we highly recommend making use of the tools they provide.
Why we Only Highlight Licensed Bookmakers
As we've mentioned throughout this guide, the UK Gambling Commission seal of approval is a must for reputable betting companies.
The UKGC is one of the most respected regulatory bodies in the world of online betting and there are a number of reasons why it has gained such a reputation:
- Personal Data Protection: The UKGC regulates betting sites so that they keep bettors' personal data safe. Personal data can only be obtained for the prevention of crimes such as money laundering and not for any other purpose.
- Responsible Gambling Code: In order to obtain a UK Gambling Commission licence, a bet site must make responsible gambling information available to customers and follow a strict code of practice.
- Gambling Licence Enforcement: If a betting site is found to have broken UKGC regulations, their parent company could be fined large sums of money or have their gambling licence revoked, meaning they won't be permitted to operate in the UK.
The Final Word From Our Betting Site Experts
This guide was designed to help you find safe betting sites that cater to your preferences.
Consider what you want from a bookie and check out our in-depth reviews if you ever need more information on any of these betting options.
Most importantly, no matter where you choose to bet, keep things fun by gambling responsibly.
Useful Online Betting Resources
References
- UK Gambling Commission
- HM Government of Gibraltar - Remote Gambling
- Isle Of Man Government - Gambling and E-Gaming
- The Independent Betting Adjudication Service (IBAS)
- BeGambleAware
- The Betting and Gaming Council
- International Association of Gaming Regulators
- The Alderney Gambling Control Commission
- Gamblers Anonymous
- eCOGRA (eCommerce Online Gaming Regulation and Assurance)
- Academic Paper: Cultural Indicators of Internet Sports Betting Policy
- Report: Exploring Consumer Journeys Using Gambling Promotional Offers
- UK Betting & Gaming Statistics
FAQ
What are the best UK betting sites?
As it stands, here are our top 20 betting sites UK: 1. Betfred 2. BetMGM 3. bet365 4. talkSPORT BET 5. Betano 6. Tote 7. Bet442 8. QuinnBet 9. BetGoodwin 10. BetVictor 11. Coral 12. Bet UK 13. LiveScore Bet 14. Bwin 15. William Hill 16. Ladbrokes 17. Unibet 18. BoyleSports 19. Betway 20. Spreadex. Check this page at any time to view our latest recommendations.
Which betting websites give you free bets?
All of the bet sites listed on this page offer free bets. Betting websites often use free bets as a way of encouraging new bettors to sign up to their site. Online bookmakers will also regularly offer free bets to their existing customers to keep them engaged.
What betting sites accept Apple Pay?
Apple Pay has established itself as a popular payment method for bettors due to its accessibility, reliability and ease of use. The best bookies have made Apple Pay one of the easiest payment methods to set up. Here are five betting websites that accept Apple Pay: 1. bet365 2. talkSPORT BET 3. Betano 4. BetVictor 5. Bwin.
What information do I need to open an online betting site account?
Betting websites will require some personal information from you in order to create an account. Upon sign-up, this will typically include your full name, email address, date of birth and your home address. If you're looking to deposit straight away, betting sites will also require your bank details. ID verification will also be necessary.
Which bet sites accept PayPal?
PayPal is one of the most popular payment methods at UK bookmakers. This is largely due to PayPal's security, convenience and reliability for online payments. Here are our top five PayPal betting sites: 1. Betfred 2. bet365 3. BoyleSports 4. William Hill 5. BetMGM.
What are the best betting sites with cash out?
Cash out is a popular feature at betting websites, with bookies offering a sum to settle your bet early before it has settled. In 2024, most online bookmakers offer cash out, but here are five of the best online betting sites with cash out: 1. bet365 2. Spreadex 3. Unibet 4. Betway 5. Bzeebet.
Which online bookmakers have mobile apps?
Many UK betting sites have downloadable betting apps for both Android and iOS devices, with some even offering unique features and offers specifically for app users. Here are our top five betting apps in 2024: 1. bet365 2. BetGoodwin 3. Tote 4. BoyleSports 5. Spreadex.
