New betting sites are launching throughout the U.S. in 2024. We've analyzed the best new betting sites to launch online in 2024, including their welcome offers and how they compare to their other established online betting sites in the state.
Here at Gambling.com, our team of writers and analysts brings together extensive experience in sports betting spanning many decades. We have been covering new online betting sites and reviewing top sportsbooks since its legalization in 2018, aiming to offer players firsthand insight into the strengths and weaknesses of these platforms.
Below, you’ll find new sportsbooks that have been live elsewhere, and you may be wondering what makes them new. We’re highlighting them because they've launched in a new state this year, and players in that state may have yet to explore them.
Arizona sports betting is in an interesting place. According to reports, Arizona sportsbooks FanDuel, DraftKings, Caesars, and BetMGM control more than 90% of the sports betting market, so some operators have left the state, including Unibet, WynnBET, and SaharaBets.
This has allowed Arizona to open up more licenses. bet365 and Fanatics were two of the earliest recipients of these new licenses. On Aug. 2, the Arizona Department of Gaming announced that Sporttrade was awarded one of the available licenses. It's now accepting bets in the Grand Canyon State.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
bet365 Arizona | Feb. 5, 2024 | Sign Up Now |
Fanatics Sportsbook Arizona | April 4, 2024 | Sign Up Now |
Sporttrade Arizona | Aug. 12, 2024 | Sign Up Now |
On June 3, 2024, the board passed a bill increasing the state’s tax rates on betting with Illinois sportsbooks. This comes after the state saw a handle of $1.26 billion in March of this year. It goes without saying, but there was strong opposition to the tax increase.
Nonetheless, it happened, and a new sportsbook, Fanatics, launched in the state, replacing PointsBet.
Fanatics Sportsbook purchased PointsBet USA in June 2023 and has slowly rebranded existing PointsBet sites to Fanatics.
In Illinois, Fanatics is partnered with Hawthorne Race Course.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Fanatics Sportsbook Illinois | April 5, 2024 | Sign Up Now |
Fanatics Sportsbook joined Indiana in February 2024 and immediately captured more attention among Indiana sportsbooks users than PointsBet, the site that came before it.
From February through April, Fanatics had a higher handle and drew more revenue during those months than PointsBet did in that same amount of time the year prior.
Fanatics is partnered with Hollywood Casino Lawrenceburg.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Fanatics Sportsbook Indiana | Feb. 27, 2024 | Sign Up Now |
Partnered with Catfish Bend Casino, the newest addition among Iowa sportsbooks is—you guessed it—Fanatics Sportsbook.
With Fanatics coming to Iowa, the state can only hope that it’ll help inject some life into the sports betting landscape. The state’s sports betting handle fell to under $210 million in April, down 23% compared to March but is up 21.4% year-over-year.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Fanatics Sportsbook Iowa | Feb. 6, 2024 | Sign Up Now |
Like Iowa, Kansas sportsbooks saw a dip in sports betting handles from March to April. But with the state being prominent in college basketball, it’s to be expected.
In April, the Kansas Legislature amended its gambling law, which allowed the Iowa Tribe of Kansas and Nebraska to offer sports betting on its reservation.
And again, the newest site is Fanatics Sportsbook, launching on March 28, partnering with Kansas Crossing Casino.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Fanatics Sportsbook Kansas | March 28, 2024 | Sign Up Now |
A new sportsbook, Circa, came to town in May 2024. It’s partnered with Cumberland Run, which is also partnered with DraftKings Sportsbook.
To play at Circa Sportsbook on your mobile device in Kentucky, you need a state-specific app. So, when you’re searching for the betting app, make sure it lists Kentucky in its title.
Overall, Circa Sportsbook is fairly straightforward. It’s a well-known brand in the sports betting landscape, but it doesn’t offer a welcome bonus, which is unusual among Kentucky sportsbooks.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Circa Sportsbook Kentucky | May 14, 2024 | N/A |
The long-awaited launch of Fanatics Sportsbook in Louisiana finally came on Aug. 15, 2024. That makes two new Louisiana sportsbooks this year: Fanatics and bet365 Louisiana.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
bet365 Louisiana | Jan. 30, 2024 | Sign Up Now |
Fanatics Sportsbook Louisiana | Aug. 15, 2024 | Coming Sept. 2 |
After 18 months of waiting, Massachusetts sportsbooks users can finally wager with Bally Bet.
Delayed from its originally planned June 2024 launch due to technical difficulties, Bally Bet Sportsbook launched in MA on Independence Day.
“We’re super excited to go live in Massachusetts, a state with such a rich sports history, a state where sports are part of the fabric of the community," Bally COO Brett Calapp says. "We can’t wait to participate in the entertainment, the fun, and the excitement of sports in your state.”
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Bally Bet Massachusetts | July 4, 2024 | N/A |
Fanatics Sportsbook launched on February 22, 2024, to compete with other Michigan sportsbooks, and partnered with Northern Waters Casino Resort.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Fanatics Sportsbook Michigan | Feb. 22, 2024 | Sign Up Now |
New Jersey again cleared the $1 billion mark in handle in April 2024. Additionally, on May 15, Unibet officially closed down in New Jersey, and players could no longer access their accounts.
Fanatics Sportsbook joined New Jersey sportsbooks on May 9 and is partnered with Meadowlands Racing & Entertainment, which is also a licensed partner of FanDuel Sportsbook.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Fanatics Sportsbook NJ | May 9, 2024 | Sign Up Now |
New York sportsbooks' handle approached $2 billion in April, seeing $1.96 billion, a 5.9% increase from March.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Fanatics Sportsbook NY | May 9, 2024 | Sign Up Now |
Online North Carolina sportsbooks were legalized on June 14, 2023, and officially launched in March 2024. Seven sites launched, all on March 11.
There’s been ample sports betting news, such as Governor Roy Cooper calling for legislators to allow bettors to deduct sports betting losses from their taxes, and the sports betting handle climbing to nearly $650 million in April 2024.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
bet365 North Carolina | March 11, 2024 | Sign Up Now |
BetMGM North Carolina | March 11, 2024 | Sign Up Now |
Caesars Sportsbook North Carolina | March 11, 2024 | Sign Up Now |
DraftKings North Carolina | March 11, 2024 | Sign Up Now |
ESPN BET North Carolina | March 11, 2024 | N/A |
Fanatics Sportsbook North Carolina | March 11, 2024 | Sign Up Now |
FanDuel North Carolina | March 11, 2024 | Sign Up Now |
Underdog North Carolina | March 11, 2024 | N/A |
As of Aug. 29, Betr, the Jake Paul-founded microbetting site, has soft-launched in Ohio, where it's held a sports betting license for some time. Several Ohio sportsbooks, including Betway and SuperBook, left the state over the summer as they exited the U.S. market.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Betr Ohio | Aug. 29, 2024 | N/A |
Until recently, the only new addition to PA sportsbooks in 2024 was Fanatics Sportsbook.
Now, bet365 has launched in Pennsylvania, as well, as of late July.
Betr CEO Joey Levy also said there are plans to launch his microbetting site before the 2024-25 NFL season starts.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Fanatics Sportsbook Pennsylvania | Jan. 22, 2024 | Sign Up Now |
bet365 Pennsylvania | July 22, 2024 | Sign Up Now |
Online sports betting went live in Vermont on January 11, 2024, prompting the launch of three online VT sportsbooks: DraftKings, Fanatics, and FanDuel.
Unlike other states, Vermont doesn’t require sites to have a land-based partner; instead, the Vermont Department of Liquor and Lottery is responsible for choosing which sites can launch.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
DraftKings Vermont | Jan. 11, 2024 | Sign Up Now |
Fanatics Sportsbook Vermont | Jan. 11, 2024 | Sign Up Now |
FanDuel Vermont | Jan. 11, 2024 | Sign Up Now |
On Aug. 29, Betr announced it had soft-launched in Virginia, with several more states expected to follow throughout the rest of the year. Betr joins several other long-established Virginia sportsbooks.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
Betr Virginia | Aug. 29, 2024 | N/A |
With the approval of this year's budget came a boost for DC sportsbooks. Up to seven operators can launch to be used district-wide. Previously, FanDuel had an exclusive presence as the official provider for the DC Lottery and was only site that you could use anywhere in the District.
Now, BetMGM and Caesars Sportsbook are also available anywhere in Washington D.C. Previously, they were only available online within two blocks of their designated retail locations.
DraftKings is now live for new users, as well.
New Betting Site | Launch Date | Welcome Offer |
---|---|---|
BetMGM DC | July 17, 2024 | Sign Up Now |
Caesars Sportsbook DC | July 17, 2024 | Sign Up Now |
DraftKings Washington DC | July 26, 2024 | Sign Up Now |
FanDuel DC | April 15, 2024 | TBD |
Every site I cover here launched in a state in 2024, and new betting sites are launching all the time. Check back here for updates as other launches occur in the future.
The sports betting landscape is constantly changing, but here at Gambling.com, we keep up with the latest laws and only recommend sports betting sites that have received a license to launch in the state.
When I look at a new betting site that has just launched in a state, I examine what it offers that might appeal new players and what it does well in comparison to other sites in the state.
Welcome bonuses are vital to new betting sites to attract new players, so I always touch on them when providing an overview. Without a new player welcome bonus, there’s not a strong incentive for a new player to play there.
The mobile app is one of the most important things I review. Most players will be betting from their phones, so the user experience on sports betting apps is vital to the overall experience. I also check to make sure that the app is compatible with both iOS and Android devices.
Odds can sometimes be hard to judge in terms of who’s better at offering what. The margins are so slim due to the competition, but I always recommend comparing all new betting sites in your state to shop odds effectively.
New betting sites are always looking for ways to stand out from the competition, so I always look for new features that make a new sportsbook unique. For example, I like the ParlayHUB at FanDuel.
Extensive betting markets only add to the experience, as there are more potential ways for players to play. In my reviews, I also make sure to point out if a particular sportsbook has markets that most competitors don’t.
I’ve found that most new betting sites offer the same methods, more or less, such as PayPal, Venmo, Apple Pay, debit cards, or ACH transfers, but if there’s ever a notable omission or addition, it’s certainly worth noting.
As a new player at a new online sportsbook, you’ll gain access to their introductory betting welcome bonuses, which can have hundreds or even thousands of dollars in bonus bet upside. This allows you to potentially generate more winnings.
There are wildly different reward programs across the board, but if you choose to play at a new site, you can begin generating points or earning site credit to get perks and rewards.
Right now, Fanatics Sportsbook has the best program, in my opinion, offering FanCash. It’s straightforward in that you get a percentage of your wager back, and it can be used to make purchases at the Fanatics retailer or redeem sports betting bonus bets.
I mentioned it briefly above, but if you have an account at all of the new betting sites in your state, you can compare and contrast odds based on what you want to bet on to find the best value. This is known as odds shopping.
It goes without saying, but responsible gambling is of the utmost importance to both me and Gambling.com. Thus, we strongly recommend that you only explore sites that have that same commitment and offer tools that can make responsible play more accessible.
These include limits on deposits, spending, session time, a cool-down period, a self-exclusionary period, and resources to local and national organizations that specialize in assisting with problematic gambling tendencies.