Gambling Product Development, Horse Racing Betting, Online Betting Innovation, Football Betting
Experience
Michael boasts over two decades of experience in the gambling industry. During this time he has held various product development, commercial and marketing positions at innovative online bookmakers, including Blue Square and Unibet.
Affiliate Disclosure:At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links.At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. All product reviews and recommendations are still impartial as our editorial standards are designed to be commercially independent and follow a professional methodology.MoreLess
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Daily 'Super Extra Places' on Racing
Odds Boosts on Next Goalscorer Bets
Sponsors all 5 Flat Horse Racing Classics
Bonus Code
The code required to claim this sign-up bonus (if any)
BETFRED50
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Known as the 'Bonus King', Betfred has more promos and bonuses than the majority of betting sites. This is the first bookmaker ever to sponsor all five flat racing classics and also sponsors Super League Rugby and World Matchplay Darts.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in, bet £10? on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply, see below. gambleaware.org | Please gamble responsibly
BV Loyalty Club - Weekly Free Bets
Daily Guaranteed Prize Wheel
Sponsors of The World Cup of Darts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
BetVictor is one of the most recognisable betting sites in the UK and this bookie continues to attract new customers with a variety of sports betting offers, including a 'Lucky Dip' free football bet and a Guaranteed Prize Wheel.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. GambleAware.org. Bet The Responsible Way. Full Terms apply.
Free '4 to Score' Football Prediction Game
Daily Odds Super Boosts
Esports Free Bet Club
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
95
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Betway sponsors major football teams like West Ham, so it's no surprise that this bookie ranks among the best football betting sites. Regular free bet rewards and horse racing offers are also worth taking advantage of here.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply.
Free 'Leo King' Prediction Game
Trending Bet Builder Odds
Daily LeoVegas Specials
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
93
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
LeoVegas is a huge name in the casino world, and the sports bookmaker continues to make a name for itself in the UK. The site sponsors Inter Milan and Manchester City, offering 10% profit boosts when you bet on either of these teams.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply.
-
Full Terms Apply
Detailed Sports Betting Stats
Weekly Free Bets on Multiple Sports
Up to 100% Acca Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
SPORT
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
10bet is one of the most user-friendly betting sites UK bettors can use and has won awards for site design. Enhanced odds and loyalty free bets are offered for football, horse and greyhound racing, tennis, darts and cricket.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Deposit and bet on any sportsbook markets of your choice at odds of evens (2.00) or greater. Get 50% back of your first days losses as a Free Bet up to £50 plus 50 Extra Spins. Min. 3 bets required. If your account is up, you’ll receive a £5 Free Bet regardless plus 10 Extra Spins. Use coupon code "5050" at registration. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly.
10% Bonus on Winning Racing Yankees
Daily Free Tennis Bets
Bet Builder Bonuses
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Established in 2017, QuinnBet is an Irish betting site that has made big strides in the UK. We counted more than 20 existing customer promotions here across a range of sports, including golf, football, racing, NFL and tennis.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 1x £20 free bet. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions
-
Full Terms Apply
Daily Free Horse Racing Bets
Football & Racing Predictor Games
'My Stable' Horse Tracker
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
85
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
One of the most well-known UK bookmakers, Coral is a go-to site for football and horse racing bettors. We're thoroughly impressed by the depth of unique features and betting offers available for both of these popular sports.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers. Max £10 (exc. PayPal). 100% Odds Boost Token. Keep it fun - set your deposit limit. T&Cs apply.
-
Full Terms Apply
Free Scratch & Win Game
2nd to SP Favourite Cashback
Football Odds Boosts
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Grosvenor Sport is the betting arm of Grosvenor Casinos - the UK's largest casino operator with over 50 land-based casinos. The sports betting site has lots of money-back specials to choose from and a unique welcome offer.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
-
Full Terms Apply
#YourOdds Price Finder
Win 25% More on Football Bet Builders
Free 'Stat Attack' Predictor Game
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
85
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
William Hill is one of the most well-known names in British betting and continues to attract new customers with innovative offers. You'll struggle to find a better horse racing betting site and their football betting options are also top-notch.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers online only. Min Odds 3/1 (4.00), Min 3 Selections. Free Bet Valid For 7 Days
£5k Correct Score Jackpot
Free Tennis Prediction Game
Live Betting Tips Feature
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
88
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
With former footballer Ray Parlour as an ambassador, it's no surprise that NetBet excels when it comes to football. There's an early payout deal if your team goes two goals ahead and a live football betting tips section complete with relevant stats.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply
Weekly Deposit Bonuses
New Member Benefits For First Month
‘PlayBoost’ Acca Special
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
94
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Despite being a lesser-known bookmaker in the UK, mr.play is one to consider when looking for a new betting site. This bookie is easy to use and you can avail of new customer rewards for the first month after signing up.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Welcome Bonus: New players only, 1st Deposit, Min Deposit: £15, Max £10 Free Bet valid for 14 days. Bets Must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and PayPal not eligible. T&Cs apply
Cashout Exclusive Feature
Niche Sports Betting Markets
Instant Payments
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
84
Bet Builder
Can you create your own personalised bets?
No
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Betiton offers a seamless betting experience in the UK with a wide range of sports markets and an intuitive, user-friendly interface. The site also stands out for its competitive odds.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Min stake £2. Min legs 3. Max win £1,000. Min odds 3.0. Max £25 back as a Free Bet on losing bets only. 7 days to use free bet at odds 2.0+. Full T and Cs apply. Play responsibly GambleAware?: Gambling Help & Gambling Addiction ? T&Cs apply
-
Full Terms Apply
10% Bet Builder Boost
20% Back on Premier League Bets
Football Acca Profit Boost
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
No
Our Rating
Gambling.com's rating of this betting site out of 100
91
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Casumo focuses mainly on football but this bookie actually matches a lot of better-known sites for prices on multiple sports. We like the unique site design here that's easy to navigate on mobile and desktop.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions.
-
Full Terms Apply
Insure & Boost Accas
£100k Guaranteed Placepot
Exclusive Fanzone Offers
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
88
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
You might recognise Ladbrokes from the high street as one of Britain's major bookmakers. The 'Fanzone' offer here really stands out, with perks made available to punters betting on matches involving their favourite football team.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+ New customers only. Opt in and bet £10 on any EPL match (odds 1/1+) within 3 days of sign up. No cash-out. Get 5x£5 Free Bets for set markets (odds 1/1+) and a £5 Slots Bonus on Age of the Gods: God Of Storms, 30x wagering, max redeemable £125. Bonuses expire in 14 days. No cash-out. T&Cs apply. GambleAware.org. Please gamble responsibly
Spin & Win Lucky Dips
Racing Double Price Boosts
Shirt Sponsor of Aston Villa
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
80
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
Yes
Betano's betting site comes from the BetVictor stable, so you're dealing with a company that has decades of experience catering to British punters. Having sponsored the World Cup, Euro 2024 and Aston Villa, the brand has gained credibility in recent years.
#ad. 18+. Gamble Responsibly. Gambleaware.org. 18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
-
Full Terms Apply
Great Live Streaming Option
Second-Chance Bet Builder Offer
Cheltenham Champion Hurdle Sponsor
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
90
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
Unibet will be familiar to many sports fans thanks to a raft of high-profile sponsorships. This is one of the most reliable betting sites for regular odds boosts, while you can stream football, tennis and all the big US sports here.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
-
Full Terms Apply
Best In-Play Betting Site
Multiple Horse Racing Promos
Official Champions League Betting Partner
Bonus Code
The code required to claim this sign-up bonus (if any)
not required
Live Streaming
Is there live streaming of sporting events?
Yes
Our Rating
Gambling.com's rating of this betting site out of 100
98
Bet Builder
Can you create your own personalised bets?
Yes
Cash Out
Can you cash out of bets before an event has finished?
Yes
Acca Insurance
Refund or free bet when one selection in an accumulator lets the bet down
No
A world-renowned bookmaker, bet365 has more than 90 million customers worldwide for a reason. Whatever your favourite sport is, bet365 will likely have offers available, as well as live streams for the majority of sports.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New UK customers (Excluding NI) only. Mobile exclusive. Min deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashedout/Free Bets won't apply. Account & Payment method restrictions apply. 1 Free Bet per customer, household & IP address. T&C's apply.
BetMGM have boosted the odds on several markets in their BetMGM Specials section.
You can find enhanced odds offers on all the most popular Super Bowl markets with this American bookie, which recently launched a brand-new site in the UK.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. 7 days to place qualifying bet of £10+ at 1/1 (2.0) to receive 4 x Free Bets: x1 £10 Football, x1 £10 Acca, x 1 £10 BetBuilder, x1 £10 Horse Racing. 7 day expiry. Stake not returned. 18+. Exclusions Apply. T&Cs apply.
Place a pre-match single bet on the 'First Touchdown Scorer' market with Betfred and if your selection scores a second, you’ll get paid out at double the odds.
You also get £30 in free bets which can be used to bet on the Super Bowl when you sign up and bet £10.
#ad. 18+. Gamble Responsibly. Gambleaware.org. New customers only. Register with BETFRED50 First bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#ad. 18+. Gamble Responsibly. Gambleaware.org. Play Safe. From 00:01 on 17.10.2022. 3x £10 free bets. Free bets expire after 30 days. New customers signing up through mobile or tablet device only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
#ad. 18+. Gamble Responsibly. Gambleaware.org. New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration Required. T&Cs, time limits & exclusions apply.
How New Customers Can Get Super Bowl Free Bets
When you sign up as a new customer with a betting site, you can claim Super Bowl free bets in a couple of different ways:
Bet X Get Y Super Bowl Free Bets
'Bet X Get Y' is the most common type of welcome offer you'll come across. Sign up, deposit and bet a certain amount to unlock a nominated amount of free bets.
William Hill, for example, offers new customers £30 in Super Bowl free bets once they have deposited and bet with £10.
Matched Free Bets
With these offers, bookies match your first real-money bet with free bet credits up to a specified limit.
For example, with a 100% matched free bet, if you make a £20 bet using your own money, you’ll receive a £20 free Super Bowl bet.
Super Bowl Betting Offers For Existing Customers
The best NFL betting sites also have Super Bowl free bets for existing customers who have already signed up.
Below are a couple of the most popular varieties:
Free Bet Clubs
Free Bet clubs offer weekly - or sometimes daily - free bets as loyalty rewards.
For example, the Betway free bet club gives you two Super Bowl free bets worth £5 when you place £25+ on accumulators within the space of a week.
Boosted Super Bowl Odds
These bonuses enhance Super Bowl odds for specific markets.
Sometimes a bettor is given a number of boosts to apply to markets of their choosing, while some bookies pick a selection of markets to boost.
Ladbrokes typically offer enhanced Super Bowl odds on markets like Super Bowl winner and individual player markets like MVP winner or first touchdown.